As we continue our feature posts of the best speakers in the corporate world, we give you a brief interview with internationally renowned public speaking coach and trainer and author, Diane DiResta.
Diane conducts various hands on training and coaching on presentation and communication skills development. We asked Diane the main challenges clients face regarding public speaking.
“The main challenges my clients have in common are fear of speaking, and a loss of leadership credibility when speaking. In a few cases, the fear causes avoidance. Avoiding speaking is career suicide especially for those in a leadership role. They lose opportunities for visibility both internally and externally. Knowing this, they seek coaching,” she said. Effective communication skills are therefore a vital part of a company’s success.
So apart from fear, what else do clients face for them to seek help?
“Many clients have difficulty getting to the point. I’m often hired because the client lacks “executive presence.” They are skilled and competent but they don’t look and sound like leaders. They overwhelm the listeners with details they don’t need or care about. This leads to a lack of clarity and focus. Without a clear focus and a crisp message, speakers will lose the attention and respect of the audience.”
“In my book, Knockout Presentations, I created a template so that speakers could organize their thoughts and speak more succinctly. I’m about to launch an online Speech Maker tool that will allow speakers to easily write their speeches online, edit, and print them from their desktops. It will be ready this summer”, she excitedly told us. This is something to watch out for.
In Diane’s blog she state that “if you want to get to the next level of speaking, watch good speakers.” We asked her identify three “good speakers” that influenced her the most and why?
“Certainly Martin Luther King is very inspiring to watch. He was passionate and used rhetorical devices such as alliteration, vocal intonation, creating a shared vision, repetition, and a challenge to the audience.”
We featured Martin Luther King at length a couple of weeks ago with a focus on his “I Have a Dream” speech.
“I’m inspired by a minister named Joel Osteen who has such a positive message of hope and through his storytelling empowers people to be their best. Gerald Coffee is a former Vietnam prisoner of war who tells his story in the most interesting and motivating way. He is a walking example of the resiliency of the human spirit. He uses a technique called anchoring. When he talks about how the American prisoners would knock on the wall to communicate with each other, he knocks on the podium. He begins and ends his presentation with three knocks. He has a powerful story to tell.
I’m continually impressed and influenced by the speakers at the National Speakers Association convention. It will be held in New York City in August.”
Diane has an interesting article “A Predilection for Diction” where she quoted an interesting study by West Georgia College, “a person’s social status is determined by their voice even when content free speech is used e.g. counting from one to ten.” With regards to this, we asked her if she thinks a professional speaker should worry about his accent and try to change to a more respected accent such as the BBC accent.
“This is an interesting question. I don’t think you should be something that you’re not. Faking a British accent will never work. But people will make judgments based on your voice and diction. It depends on your purpose. One professional speaker I know was from New York City. He had a real New York accent. He was advised by some other speaker that he should lose his accent. He thought about it for a few minutes and decided against it. If he changed his accent he would sound like every other speaker. He had a New York attitude and style and his speech pattern suited him. He’s still on the speaking circuit and is successful.”
We asked the same question to other speakers as well and they all agreed not to lose one’s native accent which a person could work for his advantage. Each person is unique in his own way.
Diane continued, “On the other hand, I once saw a medical doctor who had poor diction. I couldn’t believe that a network television station would give her a job as a health reporter. I had trouble believing she was a medical doctor and questioned her intelligence. Why would someone with that level of education still sound inarticulate? They eventually fired her. The first speaker was very articulate, used proper grammar and vocabulary. He just had a regional accent. There is no excuse for poor grammar. It’s fine to sound like you’re from a particular region as long as it’s not a pronounced or thick accent. I have worked with people who have foreign accents to speak more clearly but they don’t ever sound like Americans.”
Finally, “People will make decisions about your competence and status based on how you speak. This is especially true when speaking on the telephone. Most people love the voice of the actor James Earl Jones or Richard Burton. They have deep, warm, resonant voices. There are other voices that sound like nails on a chalkboard. The voice can soothe or irritate. We create images in our minds about the other person just from the sound of the voice. My advice is to use your best voice and diction especially when using the telephone, interviewing for a job, or speaking from the podium.”
“Thank you for the interview. I would love to visit Portugal some day.”
DiResta Communications can be reached at www.diresta.com or email Diane at info@diresta.com. She answers rather promptly or we wouldn’t be having a chance for this interview. Drop her a line soon!